Ajay Malhotra

MIM 575  Fall 2011




Session 1, Tuesday, September 27, 2011


Session 2, Tuesday, October 04, 2011

Session 3, Tuesday, October 11, 2011

Session 4, Tuesday, October 18, 2011

Session 5, Tuesday, October 25, 2011


Session 6, Tuesday, November 01, 2011


Session 7, Tuesday, Novemer 08, 2011

Read Article: “How Global Brands Compete”

Read Article: “The Branding Challenges of Asian Manufacturing Firms”

Class Lecture Slides Here

Rick Soberanis Guest Speaker Slides Here

June Son Guest Speaker Slides Here







Session 8, Tuesday, Novemer 15, 2011 

FINAL SESSION / FINAL MARKETING PLAN PROJECT PRESENTATION = FINAL EXAM