Professional Profile: DON L. DICKINSON

I have spent 30 years in marketing, communications, and education. The breadth of projects and the variety of business strategies I have personally supervised represents a highly practical knowledge base for instruction and research. In addition to my years of practical experience in marketing and communications, I am an accomplished and some say "inspiring" instructor, accepted readily by corporate management, entrepreneurs, and educators alike.

Professional Credentials:

1998-Present, full-time faculty member in the School of Business at Portland State University, with the title of Director of Advertising Management. Primary responsibility for instruction and supervision the undergraduate marketing communications curriculum.

1995 to 1998, Independent marketing and communications consultant under the firm name of D•MARCATIONS. Adjunct faculty at PSU School of Business.

1972 to 1995, Senior Vice President/Partner, Gerber Advertising Agency. Gerber was one of Portland's most respected advertising agencies. As a senior partner in the agency I managed a large number of well-known clients during my 23 years as co-owner of the firm which was founded in 1910.

1969 to 1972, Assistant Advertising Manager; ESCO Corporation. ESCO is one of the larger industrial manufacturing companies in Portland. I helped run the advertising department which had a combined program and administrative budget of $3 million.

1968 to 1969, CBS/KOIN-TV: My first position upon graduating from business school was as local sales rep for the CBS television affiliate in Portland. I was responsible for local sales and helping with station promotion. I rose to top local salesman in 18 months.

Industry Expertise Gained During Professional Career:

*Food Products *Automotive *Higher Education
*Federal, State, and Regional Government Agencies
*Professional Services *Broadcast Media
*Hotel & Travel *Restaurants *Retail *Health Insurance
*Health Care *Industrial Equipment *Packaged Goods
*Utilities *High Tech *Manufacturing

Academic Credentials:

1993-1998; Adjunct faculty Portland State University School of Business. Instructional responsibilities include upper division courses in Marketing, Advertising, Media Strategy, and Campaign Management.

Masters In Business Administration degree. Portland State University, 1972. Masters thesis title: "Deceptive Tendencies in Advertising: A Preventive Study."

Bachelor of Science degree. Portland State College, 1968.

Adjunct faculty at Marylhurst College 1998: Instructed course entitled "Creativity, Innovation, and the Management of the Future"

University of Portland: Instructed basic advertising classes. Time frame roughly 1980.

Willamette University: Conducted a class in marketing communications for graduate government relations students. Time frame roughly 1981.

Lectures and Seminars:

Guest speaker at the national convention of State Treasurers and College Savings Plans Administrators

Active seminar presenter, mostly through the Professional Development Center at PSU. Subjects include:

Current and Past Boards, Committees, and Community Involvement:

Courses Taught

Awards and Recognitions

Books Published

2011: “ADVERTISING METRICS AND ROI: A Guide to Improving Agency Accountability and Effectiveness.” Published by the American Association of Advertising Agencies (4A’s) as part of its Thought Leadership Series for Senior Agency Management.

2009: “THE NEW ACCOUNT MANAGER: Redefining the Crucial Role of Account Service in the Changing Business of Advertising,” 2nd edition (2009). This book has arguably becoming the bible on the subject among ad agencies as well as universities.

2012: “MEDIA STRATEGY AND PLANNING WORKBOOK: How to Create a Comprehensive Media Plan. 2nd edition”