SCHOOL OF BUSINESS ADMINISTRATION


     L.P. DOUGLAS TSENG, Ph.D.

 

MKTG 376 - INTERNATIONAL BUSINESS

 

Winter 2010

 

Syllabus
A Guide for Doing Business in China
Doing Business in India

 

 

MKTG 460 - MARKETING RESEARCH

Winter 2010

 

Syllabus
Pricing Guidelines
Investment Study Case
Case Questionnaire
Secondary Information
Examples of Factorial and Latin Square Designs
Examples of Univariate Analysis
Regression Analysis
A Partial List of Statistical Concepts to be Reviewed

 

 

MKTG 566 - GLOBAL MARKETING MANAGEMENT

 

 

Syllabus
Description of Assignments
A Guide for Doing Business in China
Doing Business in India
Sample Outline for Global Marketing Planning Manual
Sample Outline for Export Manual
Sample Outline for Country Commercial Guide