MIM 511/BA 548

Global Business, Society and Ecology

Winter 2012


Section 01: Tuesday, 17:30-22:00, SBA 390

Instructor: Scott Marshall, scottm@sba.pdx.edu


Section 02: Wednesday, 12:30-17:00, SBA 290

Instructor: Faye Yoshihara, fmy@pdx.edu

Course Syllabus

Day 1: Sustainability – From Global Institutions to Corporate Issues

[01: January 10; 02: January 11]

Readings, Websites and Videos

READING: Waddock, S. 2008. Building a New Institutional Infrastructure for Corporate Responsibility. Academy of Management Perspectives (August): 87-108. Available in PDF through the PSU Library database: Business Source Premier.

READING: Vision 2050, The New Agenda for Business available for download at  http://www.wbcsd.org/vision2050.aspx

WEBSITE:  Visit Green Growth website of UN-ESCAP (United Nations Environmental and Social Commission for Asia and the Pacific).  Review ‘FOCUS’ (http://www.greengrowth.org/focus.asp) & ‘Green Growth Paths’ webpages (http://www.greengrowth.org/ggtracks.asp)

READING: The Five Capitals Model. Forum for the Future. Available for download at http://www.forumforthefuture.org/sites/default/files/project/downloads/five-capitals-model.pdf

VIDEO: How clean tech grew into a thriving industry in 10 years (http://www.smartplanet.com/blog/science-scope/video-how-clean-tech-grew-into-a-thriving-industry-in-10-years/11147?tag=search-river)

VIDEO: The Story of Stuff (find at http://www.storyofstuff.org/movies-all/story-of-stuff/)

Additional Reading

The 21st Century Corporation: The CERES Roadmap for Sustainability. CERES. Available online at http://www.ceres.org/ceresroadmap.

Guoqiang, L., Zedak, S. a nd Wickerham, J. 2010. Advancing the sustainability practices of China’s transnational corporations. International Institute for Sustainable Development. Available for download at http://www.iisd.org.

de Zoysa, U. 2007. Sustainable Consumption – An Asian Review. Centre for Environment and Development. Available online at http://www.theplanet2050.org/wp-content/uploads/sustainable-consumption-an-asian-review-complete-works.pdf.

Matutinovic, I. 2007. An Institutional Approach to Sustainability: Historical Interplay of Worldviews, Institutions and Technology. Journal of Economic Issues 41 (4): 1109-1137. Available in PDF through the PSU Library database: Business Source Premier.

The Millennium Development Goals Report 2011. United Nations. Available for download at http://www.un.org/millenniumgoals/reports.shtml.

World Commission on Environment and Development. Our Common Future (Brundtland Report) Available on line at http://www.un-documents.net/wced-ocf.htm.

Robert W. Kates, Thomas M.Parris, and Anthony A. Leiserowitz. What is sustainable Development? Goals, Indicators, Values and Practice. Available online at http://www.hks.harvard.edu/sustsci/ists/docs/whatisSD_env_kates_0504.pdf

Day 2: Strategy and Sustainability

[01: January 17; 02: January 18]

        Exercise: E1: Vision and Sustainable Value  (Due at the beginning of class)

Reading and Videos

READING: Hart, S. L. and Milstein, M. B. 2003. Creating Sustainable Value. Academy of Management Executive 17 (2): 56-68. Available in PDF through the PSU Library database: Business Source Premier.

READING: The Contribution the ICT Industry Can Make to Sustainable Development, Global e-Sustainability Initiative available for download http://www.gesi.org/LinkClick.aspx?fileticket=yUzW4%2FuE15E%3D&tabid=60

READING: Clouds, big data, and smart assets: Ten tech-enabled business trends to watch. McKinsey Quarterly, August 2010. Available for download at http://blog.images-et-reseaux.com/wp-content/uploads/2011/09/12-cloud-big-data-and-smart-assets.pdf

VIDEO: Take the Natural Step (8 minute version) (Find at www.youtube.com

Case Study: SK Telecom: Pursuing Happiness through Corporate Social Responsibility. Harvard Business School, 9-410-042. August 25, 2009. (Reading Packet)

            Additional Reading

Bertels. S. and Peloza, J. 2008. Running Just to Stand Still? Managing CSR Reputation in an Era of Ratcheting Expectations. Corporate Reputation Review 11 (11): 56-72. Available in PDF through the PSU Library database: Business Source Premier.

Business and Ecosystems: Markets for Ecosystem Services – New Challenges and Opportunities for Business and the Environment. (2007). WBCSD and WCU. Online at http://cmsdata.iucn.org/downloads/business_and_ecosystems_september2007.pdf.

Porter, M. E., Kramer, M. R. (2006). Strategy and Society. Harvard Business Review, Available in PDF through PSU Library database: Business Source Premier.

Day 3: Stakeholder Engagement

[01: January 24; 02: January 25]

        Exercise: E2: Stakeholder Engagement Effectiveness Assessment (Due at the beginning of class)       

Reading and Videos

READING: Escobar, L. F. and Vredenburg, H. 2010. Multinational oil companies and the adoption of sustainable development: A resource-based and institutional theory interpretation of adoption heterogeneity. Journal of Business Ethics, 98: 39-65. Available in PDF through PSU Library database: Business Source Premier.

READING: Global Trends in Sustainable Energy Investment 2010. United Nations Environment Programme/SEFI/New Energy Finance.  Available for download  http://www.rona.unep.org/documents/news/GlobalTrendsInSustainableEnergyInvestment2010_en_full.pdf

VIDEO: Bill Gates on energy: Innovating to Zero (find at www.ted.com).

VIDEO: CSRreport with Bill Baue interviews Dorjee Sun, CEO at Carbon Conservation (find under 3BL TV, CSRreport at http://3blmedia.com)

Case Study: IBERDOLA: A utility’s approach to sustainability and stakeholder management (Reading Packet)

        Additional Reading

Neuhoff et al. 2010. Structuring international financial support for climate change mitigation in developing countries.  German Institute for Economic Research. Available for download at http://www.diw.de/en.

Lehrer, M. and Delaunay, C. 2009. Multinational Enterprises and the Promotion of Civil Society: The Challenge for 21st Century Capitalism. California Management Review 51 (4): 126-147. Available in PDF through PSU Library database: Business Source Premier.

Day 4: Transparency

[01: January 31; 02: February 1]

            Exercise:  E3: CSR Report Assessment – Utilize SustainAbility’s Report Assessment Methodology to Evaluate UPS’s CSR Report, Sustainability at UPS 2010. (Due at the beginning of class)


READING: Meyer, C. and Kirby, J. 2010. Leadership in the Age of Transparency. Harvard Business Review (April): 38-46. (Reading Packet)

READING: Explorations: The Transparent Economy. Six tigers stalk the global recovery – and how to tame them. Global Reporting Initiative/VOLANS: 4-43.  Available for download https://www.globalreporting.org/resourcelibrary/Explorations_TheTransparentEconomy.pdf

READING: Lim, S-J. and Phillips, J. 2007. Embedding CSR Values: The Global Footwear Industry’s Evolving Governance Structure. Journal of Business Ethics 81: 143-156. Available in PDF through PSU Library database: Business Source Premier.

Case Study: UPS and Corporate Responsibility: Proactively Managing Risk (Reading Packet)

Additional Reading

Ballou, B., Heitger, D. L. and Landes, C. E. 2006. The Future of Corporate Sustainability Reporting. Journal of Accountancy (December): 65-74. Available in PDF through PSU Library database: Business Source Premier.

Cooke, F. L. and He, Qiaoling. 2010. Corporate Social Responsibility and HRM in China: A Study of Textile and Apparel Enterprises. Asia Pacific Business Review 16 (3): 355-376. Available in PDF through PSU Library database: Business Source Premier.

Islam, M. A. and Deegan, C. 2010. Media Pressures and Corporate Disclosure of Social Responsibility Performance Information: A Study of Two Global Clothing and Sports Retail Companies. Accounting and Business Research 40 (2): 131-148. Available in PDF through PSU Library database: Business Source Premier.

Day 5: Value Chain Activity – Product Design

[01: February 7; 02: February 8]

        Exercise: E4: Environmental Life Cycle Assessment  (Exercise 2 – Method: PLA v. PET; Due at the beginning of class)
Use E4_LCA_Excel_Set_Up to complete this excercise
And refer to Life_Cycle_Assessment_of_PLA_IFEU_2006

Reading and Video

READING: Design for Sustainability: A Practical Approach for Developing Economies. United Nations Environment Programme (UNEP) and Deft University of Technology. Available for download at http://www.d4s-de.org/manual/d4stotalmanual.pdf

READING: Sustainable Business: Minimization vs. Optimization. White Paper, February 2010. MBDC.  Available for download at http://www.mbdc.com/images/whitepaper_efficiency-optimization-Feb2010-v2.pdf

VIDEO: Recycling the Cup: Systems Thinking at Starbucks with Peter Senge (find at http://www.sustainablelifemedia.com)

READING: Life Cycle Assessment of Tissue Products: Executive Summary of a Report Prepared by Environmental Resources Management for Kimberly-Clark.  Available for download in PDF at http://www2.kimberly-clark.com/pdfs/LifeCycleAssessment.pdf.

Case Study – Method: Entrepreneurial Innovation, Health, Environment, and Sustainable Business Design (UVA-ENT-0099) (Reading Packet)

Additional Reading

Guidelines for Social Life Cycle Assessment of Products. (2009). United Nations Environment Programme. Available at http://www.unep.fr/shared/publications/pdf/DTIx1164xPA-guidelines_sLCA.pdf.

Lifecycle Assessment: Where is it on your sustainability agenda? (2009) Deloitte, at http://www.deloitte.com/assets/Dcom-UnitedStates/Local%20Assets/Documents/us_es_LifecycleAssessment.pdf

Dewaele, J. et al. 2006. Comparative life cycle assessment (LCA) of Ariel “Actif a froid”. Proctor & Gamble, Brussels Innovation Center. Available for download in PDF at http://www.scienceinthebox.com/en_UK/sustainability/casestudies_en.html

Day 6: Value Chain Activity – Sourcing and the Supply Chain

[01: February 14; 02: February 15]

Exercise: E5: Carbon Footprint Analysis – (Use methodology from UVA-ENT-0113 in Reading Packet). (Due at the beginning of class)

Readings and Video

READING: Bettley, A. and Burnley, S. 2008. Towards Sustainable Operations Management: Integrating Sustainability Management into Operations Management and Practices. Handbook of Performance Engineering.

READING: Corporate Greenhouse Gas Accounting: Carbon Footprint Analysis (Darden Business Publishing, UVA-ENT-0113). (Reading Packet)

READING: Realizing a New Vision for Agriculture: A roadmap for stakeholders. World Economic Forum. Available for downlaod at http://www3.weforum.org/docs/IP/AM11/CO/WEF_AgricultureNewVision_Roadmap_2011.pdf

VIDEO: New Breed of Accountants Measure Carbon Footprint (find at www.smartplanet.com)

Case Study: Frito-Lay North America: The Making of a Net-Zero Snack Chip (Reading Packet)

Additional Reading:

Kleindorfer, P.R., Singhal, K., Van Wassenhove, L.N.. (2005). Sustainable Operations Management. Production and Operations Management, 14 (4): 482–492.  Available in PDF through PSU Library database: Business Source Premier.

Day 7: Value Chain Activity – Marketing

[01: February 21; 02: February 22]

Exercise E6: Certification Map/Options Analysis (Due at the beginning of class)


READING: Piercy, N. F. and Lane, N. 2009. Corporate Social Responsibility: Impacts on Strategic Marketing and Customer Value. The Marketing Review 9 (4): 335-360. Available in PDF through PSU Library database: Business Source Premier.

READING: Rice, R. A. 2008. Drinking Green: A Primer on Choosing Coffee that Supports Sustainable Practices. Zoogoer (July/August): 17-23.  Available to read at http://nationalzoo.si.edu/Publications/ZooGoer/2008/4/Coffee.cfm.

VIDEO: CSR Report with Christine Arena: Interview with Dominique Conseil, President of Aveda Corp. (find under 3BL TV, CSRreport, at http://3blmedia.com/)

Case Study – Portland Roasting Coffee: Farm Friendly Direct. Available for download at Center for Global Leadership in Sustainability website - http://www.sba.pdx.edu/cgls/research.php

        Additional Reading

A vision for sustainable consumption: Innovation, collaboration, and the management of choice. World Business Council for Sustainable Development. Available online at www.wbscd.org.

The Trade and Environmental Effects of Ecolabels: Assessment and Response. United Nations Environment Programme. Available at http://www.unep.ch/etb/publications/Ecolabelpap141005f.pdf

Loureiro, M.L. and Lotade, J. 2005. Do fair trade and eco-labels in coffee wake up the consumer conscience? Ecological Economics 53: 129-138. Available through PSU library database – Business Source Premier - “Find it @ PSU”.

Clarren, R. 2009. Is your eco-label lying? Mother Jones (November/December). Available at http://motherjones.com/.

CSR and Trade: Informing consumer about social and environmental conditions in globalized production, Trade Policy Working Paper No. 47 - PART I, Organization for Economic Cooperation and Development (OECD).  Available for download in PDF at http://www.oecd-ilibrary.org/trade/.

Day 8: Final Exam

[01: February 28; 02: February 29]

Written Exam

Course Wrap-Up ½ Hour.

MGMT 510 - International Management - Doha 2011


Scott Marshall
Portland State University
School of Business Administration

Email: scottm@sba.pdx.edu


Globalization can provide enormous strategic opportunities for firms today.  Understanding the global environment provides the knowledge of those opportunities, as well as the cultural, political, market and regulatory issues that make managing globally a complex and challenging endeavor.  This course will provide an understanding of the comparative advantage of nations, the challenges and opportunities presented by sustainable development issues, and firm strategic opportunities.  It will be framed from the perspective of firms in the renewable energy sector deciding where to make a significant capital investment.


Global Awareness: Effective leaders recognize and understand the interconnections of the global economic, political, societal and environmental systems and the impact these interconnections have on organizations’ strategies, operations and people.

Sustainability: Effective leaders recognize and understand the interconnections of the global economic, political, societal and environmental systems and the impact these interconnections have on organizations’ strategies, operations and people.

Leadership: Effective leaders think with the future in mind and act with strategic intent.  They understand and embrace risk-taking, diplomacy, and conflict resolution. Ultimately, they bear accountability for expanding scope of consciousness.
Class 1

      Lecture Notes_Class 1

Required Readings

·         Christopher Earley and Elaine Mosakowski, 2004. “Cultural Intelligence”.  Harvard Business Review, October: 139-146.  (in library electronic journals)

·         Abdalla, I. A. and Al-Homoud, M. A. 2001. “Exploring the implicit leadership theory in the Arabian Gulf States”. Applied Psychology: An International Review, 50 (4): 506-531.

·         “Advancing Sustainable Development – Qatar National Vision 2030”. 2009. Qatar’s Second Human Development Report. General Secretariat for Development Planning. (read only Chapter 1)


Suggested Readings:

·         Feghali, E. 1997. “Arab cultural communication patterns”. International Journal of Intercultural Relations, 21 (3): 345-378.

·         Global Trends 2025: A Transformed World. National Intelligence Council.

·         Javidan, M., Dorfman, P. W., de Luque, M. S. and House, R. J. 2006. “In the eye of the beholder: Cross cultural lessons in leadership from Project Globe”.  Journal of Management Perspectives, February: 67-90.

Class 2

      Lecture Notes Class 2

Required Readings:

·         Porter, M.  2000. “Location, Competition, and Economic Development: Local Clusters in a Global Economy”. Economic Development Quarterly 14: 15-34.

·         Martin, S. and Mayer, H. 2008. “Sustainability, Clusters and Competitiveness”. Economic Development Quarterly, 22: 272-276.

·         Suntech Power Holdings Co., Ltd. 2010 Corporate Report.


Suggested Readings:

·         The Global Competitiveness Report 2011-12. Klaus Schwab, Editor: Geneva, Switzerland. World Economic Forum. (only read the sections on United States and Qatar).

·         Kates, R. W., Parris, T. M. and Leiserowitz, A. A. 2005. “What is sustainable development? Goals, indicators, values and practice.  Environment: Science and Policy for Sustainable Development, 47 (3): 8-21.

·         Next Generation Economic Clusters: Incubating and driving economic development. ATKearney.

Class 3

      Lecture Notes Class 3


·         Gylfason, T. 2001. “Natural resources, education and economic development”. European Economic Review, 45: 847-859.

·         Hertog, S. and Luciani, G. 2009. “Energy and sustainability policies in the GCC”. The Centre for the Study of Global Governance, November, Number 6.

·         Qatar-Specific Material:

o   Government of Qatar Planning Council. 2007. “Turning Qatar into a Competitive Knowledge-Based Economy, Knowledge Economy Assessment of Qatar”.


Suggested Readings

Class 4

      Lecture Notes Class 4

Required Reading

·         Ghemawat, P. 2007. “Managing Differences: The Central Challenge of Global Strategy”, Harvard Business Review, 59-68   (in library electronic journals) 

·         Doukas, H., Patlizianas, K. D., Kagiannas, A. G., and Psarras, J. “Renewable energy sources and rationale use of energy development in the countries of the GCC: Myth or reality”. Renewable Energy, 31: 755-770.

·         (Case Study) Canadian Solar. Richard Ivey School of Business. The University of Western Ontario. 9B10M019.


Suggested Reading

Class 5

      Lecture Notes Class 5

Required Reading

Class 6

Required Reading


Sustainable Business Now 2011

What does it take to lead transformational change in business? What are the real-time challenges to growing sustainability-inspired businesses and careers today? How are leaders on the front lines of sustainable business meeting these challenges? What do they forecast for the future?

Welcome to the 2011 Sustainable Business Now (SBN) - a unique course at Portland State's School of Business.  Organized by Alison Dennis, Executive Director of the Center for Global Leadership in Sustainability, and Scott Marshall, Associate Dean for Graduate Programs, the SBN 2011 promises to be a great experience for students, faculty members and our community partners.  All participants are invited to bring their best leadership presence to learn, to teach, to listen, to challenge assumptions and to gain new insights into best practices in sustainability + business.

This course engages graduate students in a field-based immersion experience by directly interacting with the Portland Metropolian region’s businesses, thought leaders and educators. Participants explore what it means to lead and practice sustainability-inspired business today through a broad range of roles and contexts. The course is offered for an intensive week and a half and includes:

  • a full-day workshop on the first day, framing today’s challenges, forming teams, declaring individual and group expectations, and exploring immersion-based inquiry techniques for use in the field.
  • a series of engagements and site visits with regional businesses and thought leaders.
  • an interactive social enterprise workshop and field exercise.
  • a service-learning experience with SOLV.
  • a half-day sustainable business colloquium on the final day.
What is unique about field-based immersion and inquiry?

Students, instructors and business leaders take the position of inquirers rather than knowers. Throughout the experience all participants seek out new questions and new ways of thinking that provide pathways to better solutions for sustainability-inspired business. Sustainability calls for complex, systems-based thinking as well as personal values-based leadership: these traits provide the ability to continually seek questions and derive solutions to the economic, environmental and social challenges faced by business and society. The format for this course is designed to enable all participants to engage as seekers of relevant questions.

For more specific information, please see the following documents.

With great wishes for an invaluable immersion experience, Alison and Scott