Marketing Management: Exam Study Notes

3/31/03


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Table of Contents

Marketing Management: Exam Study Notes

Chapter to Focus on for Exam

Example multi-choice questions

Example multi-choice questions

Example multi-choice questions

Example Short answer Essay/question (Note most questions are multi-part, please answer all parts)

Know the Core Concepts of Marketing- from text and lecture

FAQ’s for Marketers

FAQ’s for Marketers-cont’d

FAQ’s for Marketers-cont’d

Author: PSU

Email: tomg@sba.pdx.edu

Home Page: http://www.sba.pdx.edu/faculty/tomg/tomg.htm

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