Advertising Management Minor for Graphic Design Majors
The Advertising Management Minor for Graphic Design Majors provides critical marketing and advertising business skills to students who plan careers in the graphic design field. The six courses in the minor provide exposure to and understanding of advertising and marketing principles, including marketing's role in business, consumer behavior, identifying target markets, creative and media strategy development, and promotional campaign planning.
Space is limited in the Ad Management Minor. Interested students should contact Maureen O'Connor, Assistant Dean of Student Affairs for the School of Business.
Courses in the minor include (24 credits):
- BA 311 - Marketing Management (4)
- MKTG 340 - Advertising (4)
- MKTG 363 - Consumer Behavior and Customer Satisfaction (4)
- MKTG 442 - Creative Strategy
- MKTG 443 - Advertising Campaigns (4) or National Student Advertising Competition (8)
- *One 400-level MKTG elective
NOTE: Graphic Design students seeking the Advertising Management Minor are excempt from prerequisites. In order to register for these courses, Graphic Design students should contact Maureen O'Connor, Assistant Dean of Student Affairs for the School of Business.
*Students who complete the 8-credit National Student Advertising Competition are exempt from the MKTG elective requirement
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