Marketing
The Marketing Option aims to provide educational opportunities for those who are interested in developing expertise in marketing management, marketing communications, and international marketing.
Marketing Option Requirements (2006-2007 bulletin year)
A minimum of 28 credits as follows:
- MKTG 363 - Consumer Behavior and Customer Satisfaction (4) (previously MKTG 463)
- MKTG 460 - Marketing Research (4)
- MKTG 464 - Marketing Strategy and Management (4)
- Track Required Courses (8)*
- Upper division Marketing elective(s) (8)
*Students must complete the required courses from one of the following three tracks:
Marketing Information and Technology Track:
MKTG 450 - Product Innovation and Management (4)
MKTG 461 - E-marketing OR MKTG 462 - Customer Information and Relationship Management (4)Food and Consumer Package Goods Marketing Track:
MKTG 435 - Consumer Package Goods Marketing (4)
MKTG 475 - Retailing (4)Global Marketing Management Track:
MKTG 376 - International Business and Trade Practices (4)
MKTG 466 - International Marketing (4)
Please note: These requirements are for the 2003-2004 bulletin year. If you are claiming a previous bulletin year and would like a listing of your requirements, visit the Course Information page.
See also:
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