Copies of select presentations are available in the Speaker Bios section

Conference sponsorship form

Conference flyer





Profitable Sufficiency

Modern industries such as food, fashion and technology are being characterized as too fast, too disconnected and ultimately unsustainable. Advocates of this critical viewpoint are employing terms like "sufficiency", "slow" and "heirloom design" to describe alternate approaches to traditional business. But what does it mean to operate a business under a paradigm characterized in these terms? Does an emerging business model of "blended value" offer sufficient and sustainable profits?

The 4th Annual International Conference on Business & Sustainability seeks to explore the concept of Profitable Sufficiency. During this two day event leading practitioners, thought-leaders and academics will share their views on how businesses, large and small, can adopt models that reconnect people to place and product to purpose, and provide value creation to employees, communities and the ecosystems they inhabit.


Dominique Nils Conseil - President, Aveda
Beto Lopez - Senior Designer Sustainability Initiative, IDEO
Dr. Paul Shrivastava - Director, David O’Brien Centre for Sustainable Enterprise
Dr. Robert Costanza - Director, PSU Institute for Sustainable Solutions
Bryan Birrell - VP, Operations, Frito-Lay Inc.
SaraJoy Pond - Founder, The Tipping Bucket
Heidi McCloskey - Senior Director of Products and Services, Textile Exchange
Lorie Wigle - General Manager, Eco-Technology Platform, Intel Corporation


Thursday Program:
The Nines Hotel
525 SW Morrison Street
Portland OR 97204 (map)

Friday Program:
Native American Student and Community Center
710 SW Jackson Street
Portland, Oregon 97201 (map)

Portland State University
School of Business Administration

631 SW Harrison Street
Portland, Oregon 97201 (map)


Thursday, Nov. 4 at The Nines Hotel
7:00 - 8:00 am Breakfast and Registration
8:00 - 8:30 am Dr. Paul Shrivastava, Director, David O'Brien Centre for Sustainable Enterprise
"Bringing Art to the Science of Sustainability"
8:45 - 9:45 am Dominique Nils Conseil, President of Aveda
"From Profitable Sufficiency to Profitable Sufficiencies"
10:00 - 11:00 am

Heidi McCloskey, Senior Director of Products and Services , Textile Exchange (formerly Organic Exchange)
"Creating Material Change"

11:15 am - 12:15 pm Lorie Wigle, General Manager, Eco-Technology Program Office, President, Climate Savers Computing Initiative, Intel
"Intel's Energy Efficiency: From Silicon to the Smart Grid "
12:30 - 2:15 pm Lunch and keynote address by Beto Lopez, IDEO
"Designing for Profitable Sufficiency"
2:45 - 3:45 pm SaraJoy Pond, Founder, The Tipping Bucket
"ROI in 3D : Alternative Currencies for Triple-Bottom-Line 'Accounting'"
4:00 - 5:00 pm Bryan Birrell, VP, Operations, Frito-Lay Inc
"Operations with Minimal Impact - A Blueprint for the Future"
5:00 - 7:00 pm Networking reception featuring Pacific Northwest food, wine and beer
Friday, Nov. 5 at Portland State University Campus

7:00 am

Breakfast and Keynote address by Dr. Robert Costanza, Director of PSU’s Institute for Sustainable Solutions

Native American Student and Community Center
710 SW Jackson Street
Portland, Oregon 97201 (map)

9:00 am - 10:30 am

Track 1 Concurrent Academic Sessions
Session 1: Organizational Behavior
Session 2: Supply Chain Management
Session 3: Marketing
Session 4: Teaching: Sustainability Integration

Portland State University School of Business Administration

631 SW Harrison Street
Portland, Oregon 97201 (map)

10:45 am - 12:15 pm Track 2 Concurrent Academic Sessions
Session 1: Organizational Behavior
Session 2: Sustainable Food Issues
Session 3: Accounting
Session 4: Teaching: Sustainability Pedagogy
12:30 - 2:00 pm

Cross-Disciplinary Journal Editors' Luncheon Panel featuring:
TALYA BAUER Journal of Management
CRAIG CARTER Journal of Supply Chain Management
MARTIN FREEDMAN Advances in Environmental Accounting RONALD HILL Journal of Public Policy and Marketing
JOHN JERMIER Organization & Environment

Native American Student and Community Center
710 SW Jackson Street
Portland, Oregon 97201 (map)

2:15 - 3:45 pm

Track 3 Concurrent Academic Sessions
Session 1: Strategy
Session 2: Supply Chain Management
Session 3: Social Sustainability Colloquium
Session 4: Teaching Sustainability from Stakeholder Perspective

Portland State University School of Business Administration
631 SW Harrison Street
Portland, Oregon 97201 (map)

4:00 - 5:30 pm Track 4 Concurrent Academic Sessions
Session 1: Strategy
Session 2: Supply Chain Management
Session 3: Management
Session 4: Teaching: Community Engagement
  Download a detailed Academic Session Schedule (Excel file)

Note: Schedule timing is not finalized and is subject to change

Directions & Accommodations

Room reservations must be made by October 5, 2010 to guarantee space within the conference room block. Please email Elizabeth Whalen with any questions or concerns:

The Nines Hotel
525 SW Morrison Street
Portland OR 97204 (map)

Superior King - $119/night
Deluxe King - $149/night

Attendees should reference "PSU Business & Sustainability Conference" when making reservations to ensure the group rate.

Directions from Portland International Airport (PDX) to The Nines Hotel


  • Walk to Portland International Airport MAX Station
  • Board MAX Red Line to Beaverton TC
  • Continue as MAX Blue Line to Willow Creek/Southwest 185th Ave (stay on board)
  • Arrive at Mall/Southwest 5th Ave MAX Station
  • The Nines Hotel is located at Southwest 5th and Southwest Morrison.

By Car:

  • Head southwest on Northeast Airport Way toward Northeast Air Cargo Rd.
  • Take the ramp onto I-205 South
  • Take exit 21B to merge onto I-84 West/US-30 West toward Portland
  • Take the I-5 South exit on the left toward City Center/Beaverton/Salem
  • Keep right at the fork and follow signs for City Center
  • Merge onto Southeast Morrison Bridge
  • Turn left at Southwest 3rd Ave and drive two blocks
  • Turn right at Southwest Morrison St and drive two blocks to Southwest 5th and Southwest Morrison
  • Valet parking is available

Other Transportation Options:

Rental Cars:

  • Avis Rent A Car: (503) 249-4950
  • Budget Car Rental: (503) 249-4556
  • Dollar Rent A Car: (503) 249-4793
  • Enterprise Rent A Car: (503) 252-1500
  • Hertz Car Rental: (503) 249-8216

Directions from The Nines Hotel to Portland State University


  • Walk to Pioneer Place/Southwest 5th Ave MAX Station
  • Board MAX Yellow Line to City Center/PSU OR MAX Green Line to City Center/PSU
  • Arrive at PSU/Southwest 5th Ave & Mill St MAX Station
  • Walk four blocks south on Southwest 5th Ave to Southwest Jackson St
  • Turn right and walk two blocks on Southwest Jackson St
  • The Native American Student and Community Center will be on the right.
  • The Portland State School of Business Administration is located three blocks north at Southwest Broadway and Harrison St.

By Car:

  • Head west on Southwest Morrison St towards Southwest 6th Ave
  • Turn left at Southwest Broadway
  • Drive fifteen blocks on Southwest Broadway
  • Turn right at Southwest Jackson St
  • The Native American Student and Community Center will be on the right.  Parking is available on many side streets and in the Shattuck Lot, located at Southwest Broadway and College St.
  • The Portland State University School of Business Administration is located three blocks north on Southwest Broadway and Harrison St.

Speaker Bios

Dr. Paul Shrivastava
Director, David O’Brien Centre for Sustainable Enterprise

Dr. Paul Shrivastava has a unique background that combines academic scholarship and teaching with significant entrepreneurial and senior management experience. Currently he is the David O’Brien Distinguished Professor of Sustainable Enterprise at the John Molson School of Business, Concordia University, Montreal. He also serves as Senior Advisor on sustainability at Bucknell University and the Indian Institute of Management-Shillong, India, and he serves on the Board of Trustees of DeSales University, Allentown, Pennsylvania.

Dominique Nils Conseil
President, Aveda

As President of Aveda since July 2000, Dominique Nils Conseil is responsible for leading the company in developing its professional beauty business worldwide while ensuring Aveda lives its mission through all activities. Under Conseil’s leadership, Aveda has aggressively grown top and bottom lines while upholding its dedication to environmental and social responsibility. He has enhanced Aveda’s commitment to the Coalition for Environmentally Responsible Economies (CERES) principles by factoring socio-environmental goals into the earliest stages of design and project development, leading the company to be the first in beauty and third across global industries to receive a Cradle to Cradle® sustainability endorsement.

View presentation: Aveda From Profitable Sufficiency to Profitable Sufficiencies (pdf)

Heidi McCloskey
Senior Director of Products and Services, Textile Exchange (formerly Organic Exchange)

Heidi McCloskey currently serves as Senior Director of Products and Services for Textile Exchange, a nonprofit organization focused on accelerating sustainable practices in the textile value chain. Textile Exchange is uniquely positioned to catalyze critical change in the sustainable apparel and textile industries by living at the intersection of material solutions, resources, and environmental and social impacts. A focus on textile sustainability enables the entire value chain to find cost savings and production efficiencies and pass those savings on to customers while reducing the impact of textile production on people and the environment.

View presentation: Accelerating Sustainable Practices in the Textile Value Chain (pdf)

Lorie Wigle
General Manager, Eco-Technology Program Office; President, Climate Savers Computing Initiative, Intel

Lorie Wigle is the General Manager of Intel’s Eco-Technology organization which encompasses the sustainable design, manufacturing and use of Intel products. This drives Intel’s market position across the full life cycle impact including energy efficient performance, design for the environment and product carbon footprint and has direct influence in the design and delivery of all of Intel’s products. Her team is also driving the Intel® Open Energy Initiative, which drives standards-based, open implementation of smart grid and smart building technologies globally. This work is expected to help shape the future of the world’s energy infrastructure.

View presentation: Intel's Energy Efficiency: from Silicon to the Smart Grid (pdf)

Beto Lopez
Senior Designer, IDEO

Beto Lopez is a Senior Designer who co-leads IDEO’s sustainability initiative. He works on integrating systems thinking and the tenets of social and environmental-impact design into IDEO projects. As a sustainability content guide, he contributes to the way IDEO values design alternatives in the development of products, services, and experiences by understanding the broader social and environmental context of their realization. Beto also helps IDEO clients advance their strategic social and environmental responsibility through design thinking, promoting positive impact in the made world.

SaraJoy Pond
Founder, The Tipping Bucket

SaraJoy Pond did all the growing up she cares to do on a farm in Northern Colorado, received a BFA in Graphic Design and a BA in Journalism from Colorado State University and is currently one defense away from a PhD in Instructional Psychology and Technology at Brigham Young University. She has worked as a creative director, freelance designer, usability specialist, curriculum consultant, professional evaluator, and graduate instructor and has presented academic research and training seminars in evaluation and impact assessment on three continents. Her passions include social enterprise, education, media, technology and capacity-building. She’s also intensely fond of typography, symphonic cello, and stracciatella gelato and detests bad line-breaks, bean soup and writing her own bio.

Bryan Birrell
Director of Operations for the Casa Grande Site, Frito-Lay, Inc.

Bryan Birrell has more than 23 years of progressively responsible experience leading employees to achieve their full potential. Frito- Lay, Inc. is the convenient foods business unit of PepsiCo. Bryan has led two different facilities, one in Casa Grande, Arizona and the second in Rancho Cucamonga, California, through turnaround and growth initiatives with great success. In 2008, Bryan was asked to lead the transformation of an existing 20-year Frito-Lay, Inc. manufacturing facility in Casa Grande, Arizona to become a model for minimal environmental impacting manufacturing. The challenge for the site was to combine existing water and energy efficiency solutions across the PepsiCo enterprise into one facility. In 2011, the site will begin to realize their “nearly net-zero” goals.

View presentation: Operations with Minimal Impact – A Blueprint for the Future (pdf)

Dr. Robert Costanza
Director, Portland State University’s Institute for Sustainable Solutions

Robert Costanza joined Portland State University in September 2010 to lead the Institute for Sustainable Solutions, the hub for interdisciplinary research, teaching, and engagement in sustainability at PSU. His research has focused on the interface between ecological and economic systems, particularly at larger temporal and spatial scales. This includes landscape-level spatial simulation modeling; analysis of energy and material flows through economic and ecological systems; valuation of ecosystem services, biodiversity, and natural capital; and the analysis and correction of dysfunctional incentive systems.

View presentation: Sustainable Prosperity Within Planetary Boundaries (pdf)


General Attendees
PSU Students $50  
Non-PSU Students $100  

Purchase tickets through


Portland is one of the world’s leading cities in fostering sustainable business and development. The conference will include opportunities to learn from many area and international businesses and other organizations that are integrating purposeful design for sustainability into their operations. In addition, Portland is a beautiful city, with a thriving downtown and diverse, eclectic neighborhoods. Its coffee shops, bookstores, wine bars and brewpubs provide a community feel that entrances the souls of residents and visitors. Its creative culture, innovative companies, and industry leaders provide a business vitality that supports new entrepreneurs and global enterprises.


Contact Elizabeth Whalen
Director of Corporate Responsibility & Community Engagement
Center for Global Leadership in Sustainability
School of Business Administration
Portland State University

Intel’s Eco-Technology Platform is focused on improving sustainability in the manufacturing and usage of its products.

The company strives to produce “eco-smart” technology that is energy efficient and manufactured in a way that is environmentally responsible and sustainable. The company collaborates with environmental organizations, governments, and industry leaders to develop new eco-focused programs while boosting environmental efforts around the world. Intel aims to be a sustainability leader within the technology sector.

Organic Exchange aspires to grow and leverage networks to accelerate sustainable practices in the textile value chain.

Organic Exchange desires to advance the sustainability development of textiles and create positive change across the global textile value chain. The company also seeks to develop a set of standards and resources that support the distribution of knowledge within the industry.

The Tipping Bucket believes that by blending business, philanthropy, and social enterprise, the company can make a lasting social change.

The company was founded on the belief that no person is too insignificant to make an impact. By connecting socially and environmentally conscience people through social media, the Tipping Bucket provides funding for projects that address some of the world’s largest problems.

IDEO is a global design company that aims to impact the world through creative innovation. IDEO explores ways to inspire positive new behaviors and redefine product design to minimize environmental impacts.

The company believes that it can change the way products are thought about by considering not only the process by which they are manufactured, but the impact that they have on an entire system. IDEO has begun to identify “heirloom design” as a viable, sustainable product option.

Frito Lay has committed to sustainability in four ways.

The company is focused on conserving energy by using solar power, reducing greenhouse gas emissions by using renewable power sources, saving water by reducing usage and using water recycling technology, as well as reducing waste. As the makers of Sun Chips, featuring new biodegradable packaging, Frito Lay has pledged to minimize waste not only in its production, but in its package design as well.

Aveda is well known as a forerunner for promoting ecological and sustainable practices in the beauty industry.

The company strives to be an example for environmental leadership and responsibility, and seeks improve the standards of sustainability within the beauty industry. Much of the company’s brand value is based on its environmental and sustainable goals, which includes the objective of having 100% organic products available in the coming years.